PAID MEDIA$10M+ MANAGED10+ YEARSALL 6 GCC MARKETSMETA · GOOGLE · TIKTOK · SNAPREVENUE OVER LIKESBOOK A FREE AUDITPAID MEDIA$10M+ MANAGED10+ YEARSALL 6 GCC MARKETSMETA · GOOGLE · TIKTOK · SNAPREVENUE OVER LIKESBOOK A FREE AUDIT
PERFORMANCE MARKETER · MEDIA BUYER · KUWAIT, GCC
Every dinar you spend should prove its worth.
I've spent 10+ years and over $10M in ad spend learning what actually moves revenue in the Gulf — for banks, QSR chains, global retailers and one of Kuwait's fastest-growing EdTech platforms.
Banking, QSR, retail, automotive, luxury, education, culture and sport — across all six GCC markets, with most of my work in Kuwait, Qatar and KSA.
WHAT I HELP WITH
Your job isn't a perfect CPA on every ad set.
It's growing the whole business efficiently. That's where I come in.
01
Media planning & buying
Budget allocation and media mix across Meta, Google, TikTok and Snap, aimed at the people most likely to buy, not everyone who might scroll past. Structured testing finds the audiences that convert, then scales spend behind them.
02
Measurement & analytics
Clean tagging across every channel, automated reporting through the platforms' Marketing APIs, and dashboards that show one version of the truth — not five ad managers disagreeing.
03
Optimisation & landing pages
If the page doesn't convert, the ad spend is charity. I fix the journey after the click — landing pages, social automation and the funnel in between.
Built the marketing function of Kuwait's leading EdTech platform from zero.
Owned budget allocation, media mix, SEO, data strategy and execution for the Kuwait and KSA offices.
10%+Year-over-year growth in Kuwait, two years running
+3%Average revenue per user in 2024
1 FTE*In 2026, identified a data-driven paid-social optimisation that unlocks recurring savings comparable to the cost of a full-time marketing role
* FTE (full-time equivalent): estimated annual cost of one full-time marketing employee. Salaries vary by company, so this is a rough estimate of scale.
Six-plus years of full-funnel media for GCC brands, from awareness to sold-out shows.
Each plan matched the client's funnel stage. We pushed for full-funnel strategies, not just sales campaigns, and judged every stage by its own KPI.
Up to −40%Cost per view on awareness campaigns, including an automotive launch where a custom audience did the heavy lifting.
Sold outOpera-house ticket campaigns planned against seat targets. Shows filled before the budget ran out, and the remainder rolled into the next show.
CPC ↓Traffic campaigns beat their planned click volume on the same budget, bringing the actual cost per click below estimate.
Offline → DigitalAfter "Book a free test drive" lead campaigns, an automotive brand moved most of its marketing budget from offline to digital.
A/BVisa vs Mastercard creative tests for a bank: same budget, same audience, and clear learnings on which card benefits people responded to.
KPIs metApp installs and mobile offer redemptions for a global QSR brand, delivered against its global office's KPIs within budget.
MEASUREMENT · IN-HOUSE
An analytics pipeline that keeps the data ad platforms delete.
Pulled performance from every ad platform into PostgreSQL and Power BI through their Marketing APIs. The team gets daily cross-channel monitoring and automated reports, and keeps history long after the ad managers' retention windows close.
Marketing APIPostgreSQLPower BI
HOW I WORK
From first call to first results
STEP 01 · 30 MINFree audit callWe go through your account, tracking and goals. You leave with three fixes, whether we work together or not.
STEP 02 · WEEK 1Plan & trackingMedia plan, budget split and a measurement setup you can trust before a single fils is spent.
STEP 03 · WEEK 2Launch & testStructured creative and audience tests, so every week teaches us something we can scale.
STEP 04 · ONGOINGMeasure & scaleWeekly optimisation, a live dashboard and a monthly review tied to revenue, not reach.
ABOUT
I'm Mohammad Taha.
I started on the agency side in 2015, planning and buying media for some of the Gulf's best-known banks, restaurants and retailers. Six and a half years of other people's budgets taught me that the plan only matters if the measurement is honest.
In 2022 I moved in-house to build a marketing department from scratch for a fast-growing EdTech platform in Kuwait and KSA.
